The second generation, 1910 – 1935
The second generation of our studio was led by Johann Stuflesser, who was born in 1883. He continued this ancient tradition traveling mostly through the United Kingdom and the United States of America. Working for the Catholic Community, specialized Ecclesiastical retailers and dealers, Johann was indisputably known for his entrepreneurial capabilities. It was his idea to set up an exhibition department as a part of the studio, where, to this day, people can admire our carved works. The second generation was, at one point, somewhat slow-moving, as a result of four years of inactivity during World War I between 1914 and 1918. In 1918, Ortisei, which now lies on the Italian-Austrian border, suddenly went from Austrian to Italian. This change in geographical boundaries led to an increase in Italian customers and sales.